Business Development
Successful business development often requires a multi-disciplinary approach beyond just "a sale to a customer". The Business Kamp details a strategy for growing a business, which may involve financial, legal and advertising skills. Creativity in meeting new and unforeseen challenges promotes sustainable growth. A sound organization aiming to withstand competitors never stops business development but engages in it as an ongoing process.
Business-development focuses on two primary areas:
- Sales-oriented (client-facing)
- Operational function to support sales.
The Business Kamp has extensive experience as business-development specialists consisting of a mixture of the following:
- International Executive Level Sales Experience
- Sales Training
- Marketing
- Business Process Re-Engineering
- Legal Experience/Affiliations
- Strategic Vision
- Financial Processes and Procedures
- Operations Training
- Team Building
Business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:
- Assessment of marketing opportunities and target markets
- Intelligence gathering on customers and competitors
- Generating leads for possible sales
- Advising on, drafting and enforcing sales policies and processes
- Follow-up sales activity
- Formal proposal or presentation management and writing
- Pitch and presentation rehearsals
- Business model design